Have you ever wanted to know how to get anything and everything you’ve ever wanted out of life, but without that annoying “effort” that it seems to take?
Yea. You and everyone else on the planet.
Unfortunately, I’m not able to show you the super secret newly discovered shortcuts to sexywealthyness right now (maybe later).
I am however going to explain a few of the most commonly used ways that smart marketers sell you stuff.
In fact…
If you want to be able to create marketing that brings in more sales than you know what to do with, even if you’ve tried before and failed, you can use these quick and easy methods that master marketers have used to make millions.
The last few months I’ve been studying the greats of copywriting.
Gary Halbert. Eugene Schwartz. Joe Sugarman. Dan Kennedy.
The guys who can turn 1,000 words into $100,000 in a weekend.
Their ability to communicate the value of a product to it’s market is unparalleled, and there is so much to learn from them.
Before we get started though, I have to make one point very clear…
I think using persuasive marketing to sell more of your stuff is perfectly ethical IF you deliver on your promises.
With great power comes great responsibility – Uncle Ben
If you have an amazing product that will change someone’s life for the better, why wouldn’t you want to write more effective marketing to get it into the hands of more people?
This isn’t even about making money.
You have to be persuasive to get people to read FREE content, and more importantly, take action on what they’ve learned.
Unfortunately, these exact same marketing methods are used to sell crap that doesn’t work to impulse buyers. If you’ve ever bought a Men’s Health, Cosmo, or anything off late night TV then you know what I mean.
But these same marketing methods can be used by people who have created exceptional products and services and are struggling to make sales.
Using persuasive marketing to deliver exceptional value to people in a way that will actually get them what they want and make them happy is fan-freaking-tastic.
OK, I think I’ve made myself clear. So on to the goods.
Here’s a few persuasion elements that you’ll see all over marketing materials.
Dream Situations
Everyone wants their dreams to come true, and smart marketers know exactly what those dreams are.
From fat loss, better relationships, to making more money, everyone has dreams of how they want their life to be like.
When someone tells you that your dreams can be a reality, and encourages you to follow those dreams, you want to believe them.
Ease Of Use
Nobody likes to work hard anymore.
If you can tell someone that they can have an incredible result AND it will be fast and easy to achieve, they will be all ears!
Failure Justification
Everyone fails from time to time, and nobody likes to take responsibility for those failures.
A very persuasive marketing method is to justify those failures in a way that takes away the negative feelings of failing.
Marketers make excuses for their audience’s failures often, then proceed to claim their product is the magic bullet that will finally get them the results they’ve failed to achieve.
Social Proof
Everyone else is doing it, so you should too!
Not only does this plant the thought of “wow, so many other people are doing it” but it also triggers the feeling of not wanting to miss out.
What do all these other people know that I dont?
I better buy it and find out!
Urgency
We’ve all seen this one.
“For a limited time only… bla bla bla.”
This is why TV sales shows always have the clock and the amount in stock counting down.
“Oh crap, time is running out and there’s not many left. I better get while the getting is good!”
In Conclusion…
I know a lot of this stuff is cheesy and manipulative, but it doesn’t have to be.
These methods can be used for good.
To spread value.
To change lives.
How could you use these persuasion methods to sell more of your stuff?
Mucho Gusto,
Kevin
PS- Remember this sentence from the beginning? 
Give it another read: ”If you want to be able to create marketing that brings in more sales than you know what to do with, even if you’ve tried before and failed, you can use these quick and easy methods that master marketers have used to make millions.“
I actually use some of these same bullet points when I try to convince my team a huge change is a good thing
Totally! It’s funny how as a manager, you have to “market” your plans to the team, and aften times your boss too.
I wrote a post on The 4 Learning Styles that you might like. It’s super useful for composing emails and training materials.
http://www.wevecreatedamonster.com/how-to-write-using-the-four-learning-styles/
Thanks!
Kevin
Shoots! I’m headed over to Ka’anapali to sail a Hawaiian style canoe to celebrate Wa’a, between Maui and Lanai, using my GoPro camera and living the dream in paradise… Mahalo for the advice and encouragement! Aloha
Can’t wait to see the footage! GoPro’s are too fun!
Thanks!